TikTok, one of the newest social media platforms on the planet, focuses entirely on the production of brief and captivating viral video content. However, it can seem like a long time for firms that are just getting started to build a loyal audience.

We’ve compiled 11 useful suggestions to help you improve your profile and gain more followers on TikTok.

Identify Your Target Audience

The first step in growing your following on any social channel is to make sure you know who to target with your content and that you’re creating content that your target audience will enjoy.

There are a few ways to go about this for growing your TikTok following.

First, consider taking a look at competitors and influencers in your industry. What kinds of content are they posting? Take notes on the most popular videos and use them to come up with your own unique ideas.

Next, think about the kinds of content you’ve been publishing on your other feeds. While the content you publish on TikTok will likely be vastly different, you can still pinpoint some common trends and content types or ideas that you know will perform well.

Finally, simply take a minute to review your customer persona again and remind yourself of their likes and dislikes. What would they want to see on a platform like TikTok?

Keep in mind that it’s all trial and error, especially with a new and virally-driven network like TikTok. You can try a million different types of videos before you find the one that really resonates with your audience. (However, making sure you have a good grasp on your target audience can help make sure it’s much less than a million. Maybe like five or six.)

Pay attention to trends

On TikTok, trends are really important. If you’ve already browsed the platform, you may have observed that a few films have extremely similar plots or utilise the same sound effect. This is due to the fact that this particular kind of video is now popular. Make an analogous video that makes sense for your company and capitalises on current TikTok trends.

To get ideas for what to utilise in your own feed, visit the explore area on your app and check out what hashtags and sound bites are trending.

As you can see from the screenshot above, two popular hashtags that can be useful for some businesses are #LearnHow and #GymTok (ideal for fitness products and clubs) (perfect for brands sharing tutorials and step-by-step videos).

Create a TikTok challenge

TikTok is well known for its numerous video challenges, including dances and dares. You’ll probably run across a few distinct difficulties as you navigate through the app’s videos. Check to see if any might fit your brand, or think about coming up with your own TikTok challenge.

With the #MoonPieChallenge, MoonPie accomplished precisely that. They debuted it in their very first TikTok video before releasing a few additional challenge films.

This was a very well-liked video from them and a fantastic debut to their brand presence on the app.

Include the right hashtags

Hashtags assist consumers in finding your material on social networking sites like Instagram, Twitter, and many more. However, it’s crucial to make sure you’re use the appropriate hashtags.

One mistake we frequently observe is people simply adding all of the popular hashtags to their captions. Please refrain from doing this, though, unless the hashtags are truly pertinent to the content of the post. If not, it simply appears spammy.

Instead, when composing your description, start typing in pertinent hashtags to observe how many views certain hashtags are receiving. Don’t forget to utilise the trending hashtags #fyp or #foryou, which are frequently used in an effort to appear on the For You page. Although their impact on placement has not been verified, their widespread use has the potential to do so.

Publish TikTok videos at the right times

To get the greatest exposure for your videos on TikTok, it’s critical to choose the optimum time to upload. Visit your company or creator tools and look through your analytics to obtain this information.

Scroll down in the Followers tab to uncover Follower activity. You may check out which days and hours your followers are most active here. To get the greatest results, try posting your articles right before the most popular period of the day.

It’s also a good idea to keep a log of when you’ve published content so you can test different times to pinpoint what works best for your brand.

Work with TikTok influencers

On Instagram and TikTok alike, influencer marketing is a successful strategy. Working with influencers may be a terrific strategy to spread the word about your company because of the large number of “TikTok-famous” users.

Here is an illustration by TikTok celebrity Kat Stickler. Elle Woods’ famous Harvard application video was reenacted by her as a sponsored post for the skincare company Beekman 1802.

Because everyone who follows Kat is likely to watch this video and perhaps make a purchase from this company, this is a terrific method for Beekman 1802 to reach an even broader audience.

Remember that there are expenses involved in dealing with TikTok influencers. You could wish to hunt for micro-influencers with a highly engaged audience on social media, depending on your marketing budget.