How TO Make Money On Facebook?

How TO Make Money On Facebook?

While Facebook may no longer be the social media darling it once was, it still has a staggering amount of monthly active users: more than 2.9 billion, compared to 1.3 billion for Instagram, one billion for TikTok.

Facebook, however, is not without its difficulties. What’s the good news? Facebook is introducing new and intriguing methods to generate money, mostly for companies and creators with huge Facebook followings.

Before you start: check your Facebook Monetization Eligibility

There are a few methods to get money from your Facebook material, but you must first be qualified,which are divided into three categories:

Facebook Community Standards: These are the core standards of the network, such as no graphic or hazardous material.
Partner Monetization Policies: These standards apply to your whole Facebook page, including the content you create, how you distribute it, and how you collect and process online payments.

Material Monetization Policies: These are regulations that apply to all of your content, such as no violent or obscene content.

5 Ways to make money on Facebook

1-Add a paid subscription to your page

Create steady monthly revenue by encouraging your most devoted fans to pay a recurring fee to support your page. This is an excellent method for companies and creators with huge, engaged audiences to monetize their pages while rewarding followers with unique content and deals.

Fan subscriptions in action:

The Vegan Baker has established a dedicated Facebook Group for brand supporters. Fans pay $4.99 a month to gain access to unique content and discounts. They may even provide extra suggestions for a piece of material they especially appreciate using Facebook’s stars function.

Why it worked:

The Vegan Baker has the ability to monetize its active audience while rewarding consumers with exclusive content. The stars feature enables the company to determine which sorts of content work best and to enhance interaction with a small group of its followers.

Get started:

At the time, fan subscriptions are only accessible through invitation. When a user has 10,000 followers or more than 250 repeat viewers, as well as 50,000 post interactions or 180,000 watch minutes, they can unlock fan subscriptions.

How TO Make Money On Facebook?

2-Create videos with in-stream ads

In-stream advertisements capture the attention of a captive audience and are perfect for artists and businesses with a large following. When a person is halfway through viewing a Facebook video, they are more inclined to watch the complete commercial if it means they can continue watching the original material, as opposed to a solitary ad in their feed, which they are more likely to ignore.

In-stream ads in action:

LIFEWTR, a bottled water business, wants to raise brand recognition and create a good, creative feeling around its product. As a result, it launched brief in-stream adverts that played in the middle of feed videos, as well as products such as Facebook Watch, highlighting its community art initiatives through stunning visual narrative. The campaign resulted in a two-fold increase in brand recognition and a 1.9-fold increase in ad recall.

Why it worked:

LIFEWTR used in-stream commercials to weave a tale and hold an already engaged audience’s attention.

Get started:

Consider your goals for your videos and the tales you can tell about your business.

In addition to meeting Facebook’s qualifying conditions, videos must be longer than one minute in length, and influencers must have at least 10,000 page followers to run in-stream advertising.These suggestions are for companies who wish to pay to run in-stream advertisements.

3-Earn money directly from your fans

To combat individuals merely sharing TikTok postings, Facebook recently declared that it will place a greater focus on organic video content created expressly for the site.

By completing a series of consecutive “challenges,” such as producing a particular number of views on a Facebook Reel, creators and influencers will be able to receive monetary incentives of up to $4,000 each month.

Organic content rewards in action: 

Paula Garcia has a sizable fan base, and she might earn from the number of views, likes, and comments she receives by creating Reels just for Facebook.

Obtaining sponsors for her Reels and distributing them organically on the network are just a few of the ways Paula does to enhance her Facebook business approach.

Why it worked:

Paula Garcia already has a significant following, so it’s a no-brainer for her to tap into Facebook’s new challenges system that lets her earn in on the amount of views she creates.

Get started:

At the present, the challenges feature is only available via invitation, and it appears that Facebook is targeting influencers with follower counts in the hundreds of thousands or millions.

4-Brand collaboration in action: 

Style Now Feed collaborated with Jasper’s Boutique to provide fresh material to both companies’ fans. The sponsored relationship allowed the two organizations to cooperate on relevant material that was relevant to both of their audiences’ requirements, and consumers could click on each piece of content to learn more about each brand.

Why it worked:

Because the two brands are well-aligned and have similar but not identical clients, they may be able to reach a new set of people who are already familiar with the partner brand.

Get started:

You must first request access before you can begin tagging business partners in postings. After that, you’ll be able to explore collaboration possibilities and examine analytics through the Brand Collars Manager.

How TO Make Money On Facebook?

5-Drive visitors to your online store

Using the platform’s social commerce features, direct visitors from your Facebook page to your Shopify store. This is an excellent opportunity for businesses who already have a small business on Facebook to grab customers in the middle of their scroll with shippable advertising and effective calls to action (CTAs). You may transform high-performing shippable articles into sponsored advertising to increase traffic and define a new target demographic.

Shippable posts in action: 

QUEENSHOP sought to increase sales among fans who had previously interacted with its content. It took advantage of Facebook’s Live Shopping feature to target consumers who were online at the time and directed them to the brand’s website via a product CTA in the bottom corner of the screen. The Live videos increased adds to carts by 3.3% and resulting in a 1.7 times greater return on ad investment.

Why it worked:

QUEENSHOP was able to engage fans who were already online and eager to buy. It shortened the number of stages in the purchasing process by bringing consumers directly to the appropriate product page, allowing them to make an immediate purchase.

Get started:

In the Catalog Manager, integrate your product catalogue to your Facebook profile and connect to relevant items when you submit a photo or video.

To link to a product during a livestream, click Feature beside the product or link you want to show after you start your broadcast.

Conclusion:

Starting an online business, offering services, making digital things, and marching all benefit from using Facebook’s vast audience as a sales tool.

It’s simpler than ever to engage new and current audiences with the platform’s new range of tools designed specifically for entrepreneurs and businesses.

But don’t become fixated on a single feature or platform. Diversify your product so that if one platform fails, you still have other sources of visitors and cash.

How TO Make Money On Facebook?