The process of making your website more visible in Google search results for pertinent keywords or search phrases is known as SEO, or search engine optimization. SEO aids in naturally increasing site traffic. When shopping for a service or product online, customers are more likely to choose one of the first 10 results from a search engine. The top 10 results are chosen because they are excellently written and fully SEO optimised. About 12 distinct methods of SEO exist, and they all work to improve a website’s position on search engine result pages.

12 Types of SEO

There are a total of 12 types of SEO. A brief description and advantages of each are mentioned below.

1. White-Hat SEO

When someone uses the phrase “white-hat SEO,” they are referring to SEO techniques that are compliant with Google and other major search engines’ rules and conditions. While maintaining the integrity of your website in accordance with the terms of service of the search engine, white-hat SEO raises your search engine rating on the SERPs.

The best method to build a successful website is to use white-hat SEO techniques. Observe the following white-SEO guidelines to the letter:

Use descriptive, keyword-rich meta tags.
provide the website’s visitors with high-quality services and content

Make your website simple to use.

2. Black-Hat SEO

In order to rank better in Google’s search results, black-hat SEO takes advantage of the company’s search algorithm’s flaws. To rank higher in the search engine results, spammy or sponsored link-building tactics, keyword stuffing, cloaking, etc. are utilised. These methods produce results right away, but if Google discovers them, they may have a detrimental effect on your website. So it’s recommended to stay away from black hat SEO.

3. Gray-Hat SEO

It’s a riskier SEO technique than white-hat SEO. That’s because the terms and circumstances around gray-hat SEO techniques are ambiguous, making them neither white-hat nor black-hat techniques. However, employing unethical SEO techniques won’t lead to a search engine blacklist. To put it another way, the information or content that you post in line with gray-hat SEO is still vague. Understanding gray-hat SEO techniques will prevent your website from losing visitors since you’ll be aware of the ramifications and be more equipped to use ethical techniques.

4. On-Page SEO

On-Page SEO is the process of optimizing web pages’ title tags, internal links, HTML code, URL, images, and many other on-page elements to improve rankings and user experience. Search engine optimization (SEO) for on-page factors includes

• Writing informative, relevant, and engaging content for your website’s users while optimizing for Google bots,
• Utilizing HTML tags to emphasize important sections of your material, and
• Checking for broken links or content duplication.
• Reducing the file size of photos. 
• Structuring the URL for numerous pages to ensure they are clear and to the point.

5. Off-Page SEO

Off-page SEO is anything you do to promote your website outside of Google’s search engine results pages. It entails obtaining quality social media advertising, obtaining positive online forum evaluations from consumers, and obtaining links from reputable websites operating in the same industry as you.

6. Technical SEO

The main objective of technical SEO is to make it easier for Google’s bots to properly crawl, understand, and index the pages on your website. Making your website mobile-friendly and establishing a comprehensive XML sitemap are just two strategies you can use to make it easier for web spiders to filter and classify your pages based on their content. Visit our page on technical SEO for additional details.

7. International SEO

The organic traffic to your website from multiple countries and languages increases thanks to international SEO. If you want to be successful with international SEO, you must take into account the cultural context of your target market and provide them the option to transact in their preferred language and currency. Dates and times should be formatted correctly according to where they are listed. Talk to them in their native language if they have any concerns. The goal of international SEO is to give your target market a positive online experience.

8. Local SEO

One of the most crucial forms of SEO for local businesses is local SEO strategy, which makes the company more visible in Google’s local search results. By examining the behaviour of the local audience through billions of searches, local SEO aids firms in connecting with them. Your local company has the chance to rank better in the search results and the local map pack at the same time if you employ local SEO techniques. As a result, your business expands and more people visit your website.

9. Ecommerce SEO

One of the easiest methods to increase traffic through sponsored search is through ecommerce SEO, although SEO expenses are substantially lower. It assists in building your online store website so that it appears higher on search engine results pages.

You must have your website listed in the SERPs in order to maintain access to qualified and potential e-commerce clients. Ecommerce SEO may improve your website to bring visitors and boost search volumes if the rivals’ research, focus on homepage SEO, and website architecture are done correctly.

10. Content SEO

Content SEO is an additional term on the list of SEO subtypes. In order to organise your website and elevate it in the SERPs, it refers to producing original material, whether it be text, pictures, or videos. Copywriting, site structure, and keyword strategy are three factors that need to be taken into account when dealing with content SEOs. It’s crucial to strike a balance between the three since without high-quality content, your website will not appear in search results.

Additionally, it’s just as vital to examine the material after publication as it is before. Keep tabs on the effectiveness of your material. Apply various tactics, make the required adjustments, and add new goods to your website to increase its audience.

11. Mobile SEO

Mobile SEO is the practise of optimising a website for search engines while also making sure that it can be properly seen on mobile and tablet devices. A client may never use that brand again if they have a negative mobile phone experience. Applying this kind of SEO is necessary if you want your customers to have the greatest experience possible. It’s crucial to make sure that your site’s design, organisation, and page speed don’t influence mobile consumers’ decisions.

12. Negative SEO

Today’s SEO tactics include the repugnant and immoral practise of negative SEO. Negative SEO aims to bring down the search ranks of your rivals so that you may surpass them or outrank them. Bad SEO practises include stealing into someone’s website, building suspiciously many low-quality links to it, posting unfavourable comments or reviews about them on multiple discussion groups and blogs, etc. Getting caught engaging in unethical SEO might result in a number of legal problems.