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How To Get Started As A Freelancer


How To Get Started As A Freelancer

How To Get Started As A Freelancer: A freelancing business can be quite lucrative to launch. You are your own boss and can work whenever and wherever you like.

Since the 2020 pandemic, there are more freelancers than ever before, many of whom are disenchanted with the nine-to-five lifestyle.

Making it on your own, though, is harder than it would seem.

To build a clientele and generate a high revenue, new freelancers must put in a lot of effort. Because of this, it can take weeks or months for you to build up a sizable customer.

We’re going to provide you nine tips for getting started as a freelancer as a result. These freelancer advice might be the cornerstone of a prosperous freelance career.

Keep reading to find:

Freelancing Tips

  • Understand Your Niche
  • Become a Generalist or a Specialist
  • Build a Website
  • Create a Process
  • Pick Tools Within Your Budget
  • Set Your Rate
  • Leverage Social Media
  • Find the Right Job Boards
  • Communicate Clearly — An Often-Neglected Freelancer Tip

1. Understand Your Niche

Although it might seem apparent, this freelancing tip isn’t. New freelancers must comprehend the environment they are about to enter before moving forward with subsequent stages. They must therefore perform in-depth research to identify their niche and how they fit within it.

Some independent contractors may have experience in their field from prior full-time employment, but this is insufficient if you’re doing all the work alone.

You need to go deeply into your field because you’re working alone. Your research ought to enable you to:

  • Potential clients
  • Trending or evergreen content topics
  • Your goals as a freelancer
  • Work processes used by top creators in your niche

For instance, if you wish to work as a freelance copywriter, you can conduct research on how they did it by reading expert advice and recommendations for freelancers. While you are not required to complete each step, doing so will help you get a better understanding of what working in your field requires.

You should conduct in-depth Google searches on the position you want to fill as part of your research. Examine any important platforms that are pertinent to your sector as well to understand how they operate and what is necessary to flourish there.

2. Become a Generalist or a Specialist

How To Get Started As A Freelancer

You can specialize in certain themes and services as a freelancer, or you can be a generalist in your field.

For instance, a freelance writer may decide to write for any market in which they come across clients or they may decide to become an expert in one particular market, let’s say health and wellness.

More jobs are open to generalists. As a result, their chances of landing a job grow, but the competition is becoming more fierce, according to Upwork’s 2020 study.

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Mediocre compensation results from a high supply and low demand. After all, there’s a reason why many businesses prefer to hire the most inexpensive employees over the most talented ones.

It’s difficult to demand higher prices as a generalist unless you’re exceptionally skilled or have years of experience.

A specialized freelancer, however, needs to have the knowledge to support their application.

For instance, in the case of freelance writing about health and wellness, the author needs to have medical knowledge and, ideally, formal certification to reassure potential clients that they are knowledgeable in the field.

If you decide to specialize, you’ll have fewer clients to pitch to, but once you’re recruited or accepted, you’ll be able to charge more right away because you’re an expert source.

Whichever option you select, you should think about this freelancing tip before beginning your freelance business. That way, you can start taking advantage of the benefits they provide right now.

3. Build a Website

Every independent contractor needs a website to display their work. Nothing helps potential clients better comprehend your capabilities than an online portfolio.

Breanna Rose, the owner of Rowan Made, offers this advice: “If you’re making a website yourself and can’t afford to hire a designer, then consider looking into website templates so that you’re still putting something out there that’s beautifully done.”

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The general tone and appearance of your website will depend on your niche, but as part of our freelancer guidelines, here are some crucial areas we advise including:

  • Home page: A succinct introduction with a link to your Contact or Services page. At the bottom, include links to your LinkedIn and other social media accounts.
  • About me: Concise career history, along with notable achievements.
  • Services: Clearly list all the services you provide. You should also consider listing your rates for each service.
  • Portfolio: Arguably the most crucial part of your website. Highlight your past work and prove your merit. If your work isn’t good, no one is going to look at the other sections.
  • Contact: A simple contact form for potential clients to reach out.

If you’re just starting out, your portfolio can include samples of your work or tasks you’ve completed while interning.

Include any noteworthy accomplishments as well. Most creative freelancers feature logos of businesses with which they have worked on their homepage. This demonstrates their industry reputation.

Don’t just build a website. Instead, improve it by adopting fundamental search engine optimization (SEO) strategies to guarantee your website is seen in search engine results pages (SERPs).

4. Create a Process

No matter how useful a freelancing advice is, there is one thing you must develop on your own: discipline.

As a freelancer, you should have a well-defined work process that governs not just your trade but also your back-end activities.

Decide on a process for the following:

  • Pitching to potential clients
  • Contract creation and signing
  • Onboarding
  • Any work items
  • Invoicing and payments

If you’re a designer, you should have a defined design process that guides you through each project. The same is true for freelance writers and other content creators.

Most clients will want a quick description of how you operate in order to get a sense of how it will be to work with you.

It also aids in dispelling doubts and setting realistic expectations with your clientele. So, if you work five hours a day and require six days to complete a job, you might request that timeframe from the customer.

5. Pick Tools Within Your Budget

Freelancers rely significantly on software to complete tasks, especially as remote employment becomes more common.

According to Upwork, by 2025, 22% of the American workforce will be working remotely.

As a freelancer, you must pay for all of your own tools. That implies you’ll have to handpick your tools in order to stay inside your budget.

If you’re just starting out and can’t afford to buy the best software, you must make the most of what you have.

WordPress, for example, is a wonderful low-cost web host. You can use it for up to a year before creating a personalized website based on your freelancing career.

It’s crucial to remember that there’s plenty of free, open-source software available that can achieve the same thing as a premium program. So, rather of paying for a whole platform, it may be best to start with a few free tools.

Unless otherwise indicated, your clients will not care if you utilize free or paid resources to do the task. They just want high-quality work completed by the deadline.

6. Set Your Rate

How To Get Started As A Freelancer

This freelancing advice is critical for you and your profession in the long run.

Your pricing is determined by your specialization, however you may normally charge by the hour or by the job. You can also divide payments according to project milestones or deliverables.

For example, a freelance writer can accomplish all of the above but also charge by the word.

There are several methods for determining how much to charge consumers. Here’s a lengthy guide that could be useful.

In general, a flat charge is preferable to an hourly rate. This is because hourly pricing allow clients to dispute the hours stated or query the quantity of labor required. Another major concern for hourly compensation is micromanagement.

PRO FREELANCE TIP: When using a flat rate, always request a deposit up ahead. You have the option of determining how the client will make payments.

For example, you may request half of your price before the job begins and the remainder when you’ve completed the task. Make it unique for each project.

Popular freelancing occupations

Clients want effective freelancers to address challenges in practically every sector, career, and skill set. A client, regardless of your profession, is seeking for a freelancer like you to solve their problem. Some of the most common freelancing jobs in 2023 are listed below:

  • Software developer
  • Writer
  • Digital marketer
  • Web/mobile developer
  • Graphic designer